George founded High Plains Energy Company (HPEC) in 1986 in Denver, Colorado as a full services oil and gas brokerage company. After graduating from Highland Park High School in Dallas, Texas in 1974, he went on to attend the University of Texas in Austin where he graduated in 1979 with a BBA in Petroleum Land Management. He began his career in the oil business immediately working for Joseph S. Rose & Company as a Landman. He spent the next six years with Rose & CO. and then broke out on his own in 1986 with HPEC. The price of oil was $8.00 per barrel and when people asked him what he was doing, his response was 'it can only get better from here.'. Since then, HPEC has worked from the Appalachian Mountain Region to the West Coast and from South Texas to North Dakota to Washington State and over to the Great Lakes.

In Denver, George was active in the Denver Association of Petroleum Landmen (DAPL) serving in various capacities. He served as President in 1991. He started a benefit trap shoot at Watkins Gun Club in 1985 with the proceeds benefitting Make-A-Wish Foundation and other local Denver charities. It is still an annual DAPL tradition. He's also a member of the American Association of Professional Landmen (AAPL) and received his Certified Professional Landman (CPL) designation in 1986. He was active in the quarterly AAPL meetings as a Regional Director, a part of the Annual Conference Committee when the AAPL National Meeting was in Denver in 1990, and coordinated the 1st sporting clays shoot at the Houston, TX conference in 1991.

George is Vice-Chairman of the Board of Trustees at Patrick Henry College in Purcellville, VA. Patrick Henry is a non-denominational, but distinctly Christian Classical Liberal Arts College where he previously served as the Development Officer from 2003 - 2006. He is also a founding member of the Patrick Henry College Foundation. He also served on the board of the Texas Home School Coalition since 1996 - the largest state organization of its kind in all 50 states. He is also active in local, state, and national politics and attended the 1996 and 2000 National Republican Convention as a Delegate from Texas.

George married Dana in 1983 and raised 3 kids - Elizabeth, William, and Dale. He became a pilot in 2000 and loves to hunt, fish, camp, and shoot and enjoys being outside with his family. He is a part time farmer and rancher in Bowie, TX and attends First Presbyterian Church in Bowie, TX.